Southwest Job Network (SJN) and Mesa Community College are very pleased to announce the next event of SJN Southeast on the evening of September 24, 2009, in Mesa.

SJN greatly appreciates that this event is made possible through the support of and partnership with Mesa Community College.

 Module 2: 

Your Marketing Plan:  Resumes, LinkedIn, and Other Tools

Build on your career vision and create a personal marketing plan. 

Assess your skills inventory, decide who you want to "dance" with and clarify the benefits you offer to potential employers and / or clients. 

You will develop a personal marketing strategy and a tactical plan for getting visibility. 

Learn how to communicate your value in spoken, written, and online media, with a consistent message across your elevator speech, resume, LinkedIn profile, business cards, and executive bio. 

Successfully communicating your value will help you during networking and in your interviews.

 Learning Objectives for Module 2: Your Marketing Plan

1.       Define your marketing plan and brand.

2.       Distinguish between features and benefits.

3.       Differentiate your background using STARs.

4.       Develop a marketing toolbox with consistent messaging across Spoken, Written, and Online platforms.

Prework for Module 2: Your Marketing Plan

·         From Module 1: Emotions & Vision, you should have:

o   An understanding of how your emotions, confidence and attitude affect career management

o   Your short-term and/or long-term vision statement

o    Participant MiniWorkbook for Module 1:  Manage the Emotions  http://www.box.net/shared/y9lq4y01j9

Participant MiniWorkbook for Module 2: Your Marketing Plan

Please note that there are several exercises that will be completed during the Module presentation, and it is strongly recommended that you have a copy of the Participant Mini-Workbook, both to follow / take notes during the presentation and also to provide details on the individual and group exercises.  You may download and print a copy of the Module 2 Participant Workbook from the below link:

http://www.box.net/shared/9lnbjg8kcq

Please note that copies of the Participant Mini-Workbook will not be provided at the event.

Thursday, September 24th

3:00-4:30 PM – ** Specialty Support Groups (networking within the same specialty / industry)

4:00-4:30 PM – * New SJN Member Orientation

4:30-5:00 PM – Fast Networking & Resume Reviews 

5:00-7:00 PM – Module 2:  YOUR MARKETING PLAN

Mesa Community College

1833 West Southern, Mesa, AZ 85202

Building 35, Kirk Student Center

Navajo Room

NOTE - Kirk Student Center is in the center of the campus.

Phone:  480-461-7590

*New Member Orientation

New Member Orientation provides SJN attendees information on the SJN organization, differences between SJN and other organizations, benefits of being an SJN member, SJN’s philosophy on job search, SJN’s offerings, SJN’s research-based approach to the Job Search Process Curriculum, and guidance in determining your own plan moving forward. 

**Specialty Support Groups

In an effort to address SJN members' interest in connecting and networking with each other within the same specialty as a means of support, SJN Southeast has implemented SJN Specialty Support Groups.  The specialty group designations are:

#1 - Sales and Marketing (B2B and B2C, Retail, Insurance, Management)

#2 - Human Resources (Generalist, Learning and Development, Senior, Benefits)

#3 - Information Technology (Management, Project)

#4 - Manufacturing / Support (Engineering, Technical, Production, Support, Operations, Management)

#5 - Media and Communications (Business, Print, Electronic)

#6 - Administrative Assistant and Support Personnel

#7 - Education (K-12, College, Adult Learning, Administration, Management)

#8 - Healthcare (Clinical, Non-Clinical)

#9 - Real Estate and Construction (Residential, Commercial, Industrial)

#10 - Finance and Accounting (Internal, Banking, Investing, Management)

#11 - Non-Profit (Grassroots, Management, Administration)

#12 - Business Executive (Director and above)

Registration and Fees
There is no cost for this seminar, courtesy of the support and partnership with Mesa Community College.

Voluntary donations will be much appreciated to assist in funding ongoing operating costs for this group.  Suggested donation amount is $5 per meeting.

Due to limited seating capacity, pre-registration is required.  Walk-ins will be seated on a space available basis.

SJN Southeast meets on the 2^nd and 4^th Thursday evenings of each month.

Dress Code
Dress is business casual for this event.

Questions?

E-mail:                       info@southwestjobnet.com
SJN voicemail:         480-513-1491